The folks at Forrester Research recently published a wonderful book titled “The Mobile Mind Shift” in which they describe ways to reach customers by embracing the shift to mobile applications.


A few choice quotes:

“Mobile has reprogrammed your customers’ brains. They now turn to their smartphones for everything.”

“Your new battleground for customers is this mobile moment – the instant in which your customer is seeking an answer.  You need to engineer your business to win in the mobile moment.”

Take a look at some of these statistics:

  • 42% of smartphone users expect to find an app for your product/service/information.
  • By 2017 there will be 662 million tablets and 2.3 billion smartphones in use.
  • The number of mobile apps available to consumers is estimated to exceed 10 million in the US Apple Store by 2017.

To succeed in mobile you must “Think Different” – Don’t think about cramming web site into mobile app.  Mobile moment is locust of competition!  You typically only have seconds to engage with the customer. Information and services need to be delivered to customers in-context. Mobile technology empowers customers with more information in the palm of their hands now

Thinking about ways to improve how your organization leverages mobile apps in 2015?  Ready to engineer mobile moments for your customers?  Need help identifying ways to build context-aware mobile apps that empower your customers and increase brand loyalty?

FocalShift provides mobile-first solutions to help you make The Mobile Mind Shift!  Contact us today for a free 30-minute consultation to learn more about our services.